What Is a CRM System? A Complete Guide for Businesses (2025)
Introduction: Why Your Business Needs More Than a Spreadsheet In today’s fast-paced business environment, managing customer relationships is more crucial than ever. Yet, many organizations still rely on outdated methods—spreadsheets, sticky notes, and a multitude of disconnected applications—to track interactions, sales leads, and customer information. While these tools may seem convenient, they often lead to…